About FatArrow
Every week, thousands of UK businesses copy data between tools by hand, chase leads too slowly, and build the same reports from scratch. Not because they lack ambition. Because nobody showed up to fix it for them.
Years spent working with small businesses across the UK (restaurants, retailers, agencies, professional services) revealed a pattern. Every single one was running on a stack of tools that didn't talk to each other, with a team spending hours every week manually connecting the gaps.
The tools existed. The integrations existed. But nobody had time to build and maintain them. The businesses that could afford a full-time ops person got ahead. The ones that couldn't just kept falling behind.
FatArrow is the service those businesses needed. Done-for-you, maintained, monitored. You tell us what's wasting your time. We eliminate it. You get the time back.
The name comes from the fat arrow notation in code: =>. It means: take this input, and give back this output. That's exactly what we do for your business.
What makes FatArrow different
Every other automation product hands you a login and a learning curve. We hand you a working system. You never log into a workflow builder.
APIs break. Platforms update. We monitor everything and fix issues before you notice them. Ongoing maintenance is included at every tier.
No jargon. No tech spec sheets. You tell us what's costing you time. We tell you what we can do about it. The 50-year-old shop owner gets the same level of service as the VC-backed startup.
Not an afterthought. You can interact with your dashboards, get digests, and send data via WhatsApp. The interface your clients already use every day.
Your first automated system can be live in 7 days. We build everything. You approve it, then forget about it.